Citizens’ Housing and Planning Association (CHAPA) has been selected to receive NLIHC’s second annual State and Local Organizing Award. The award will be presented on Tuesday, March 29 at a plenary session of the NLIHC conference. CHAPA is an NLIHC state partner.
The Massachusetts-based organization campaigned to defeat a ballot initiative to repeal the states’ affordable housing law. CHAPA, along with other campaign members, were successful in preserving the affordable housing law with 58% of voters voting against the effort to repeal. The law, adopted in 1969, has been responsible for the creation of 58,000 homes across the state, and 80% of new affordable housing, outside of the larger cities, over the past decade.
CHAPA played a vital role in the organizing process, leading to a broad coalition that included elected officials, and business, labor, religious, environmental, civil rights, elderly, and disability leaders and organizations. The campaign used a variety of strategies to achieve success, such as securing more than 1,600 endorsers including all four of the state’s gubernatorial candidates, conducting public opinion polls and focus groups to test effective messaging, conducting research on the success of the affordable housing law, and producing television and online ads.
The campaign also developed a rapid response team to refute negative and inaccurate information, produced 62 editorials, 40 op-eds, and developed a website that included videos and photos of residents living in affordable housing, a campaign blog, and other resources. The coalition credits their ability to run a professional campaign to the $1.2 million they raised through donations.
The State and Local Organizing Award recognizes outstanding achievement in the 2010 year for organizing activity at the state or local level that furthers the mission of NLIHC.
Congratulations to Citizens’ Housing and Planning Association!
For more information on the campaign visit www.protectaffordablehousing.org