Opportunity Starts at Home is a long-term, multi-sector campaign to meet the rental housing needs of the nation’s low-income people.

Housing affordability is central to other national priorities, like health care, food security, education and more. Yet the gap between rents and incomes is growing, and this is compounded by unprecedented threats to federal housing assistance. Proven solutions to ending homelessness and housing instability exist – what’s missing is the political will to provide resources that will put these solutions into practice in communities across the nation.

The National Low Income Housing Coalition launched the Opportunity Starts at Home campaign together with the Center on Budget and Policy Priorities, Children’s HealthWatch, Make Room, and the National Alliance to End Homelessness, and with a steering committee of partners including Catholic Charities USA, the Children’s Defense Fund, Community Catalyst, the Food Research and Action Center, NAACP, National Alliance on Mental Illness, the National Association of Community Health Centers, the National Education Association, the National League of Cities and UnidosUS.

Campaign Goals

The goals of the Opportunity Starts at Home campaign are to advance federal housing solutions that:

  • Bridge the growing gap between renter incomes and rising housing costs
  • Provide aid to people experiencing job losses or other economic shocks to avert housing instability or homelessness
  • Expand the affordable housing stock for low-income renters
  • Defend existing rental assistance and other targeted housing resources from harmful cuts

Learn more about Opportunity Starts At Home

Memo to Members and Partners Articles

Campaign Updates Vision, Mission, and Goal Statements to Amplify Racial Equity

The Opportunity Starts at Home multisector affordable homes campaign has updated its vision, mission, and goal statements to explicitly center racial equity. The campaign’s Racial Equity Working Group, a subset of the Steering Committee, spearheaded this work over the past several months…

Polling Points to Effective Messages for Housing Advocacy during the Pandemic

The Opportunity Starts at Home multisector affordable homes campaign commissioned a May 2020 national public opinion poll through Hart Research Associates to assess the public’s opinions on issues related to housing instability during the COVID-19 pandemic. The poll tested nine statements…

Campaign Releases Full Results of Public Opinion Poll

The Opportunity Starts at Home multisector affordable homes campaign released the topline results of a national opinion poll last month that assessed the extent to which the public is concerned about housing stability during the COVID-19 outbreak and whether they expect action from…