The National Coalition for Asian Pacific American Community Development (National CAPACD) and the National Association for Latino Community Asset Builders (NALCAB) have launched a National Fair Housing Media Campaign to engage and inform communities at risk of housing discrimination about their rights under the federal Fair Housing Act and the assistance available to them from HUD. The campaign will focus on discrimination based on national origin and will engage target audiences through social media, multilingual marketing, local media engagement, and grassroots outreach.
Racial and ethnic discrimination against homebuyers and renters is a problem in many communities across the country. For immigrant and limited English speaking communities there is a lack of fair housing information and resources available in their native language. The campaign will raise awareness among those most vulnerable to discriminatory housing practices and urge people to report violations.
In addition to national outreach efforts, the campaign will target 10 local markets combining media engagement and partnerships with community-based organizations. The campaign will focus on communities that are likely to be affected by housing discrimination on the basis of national origin, including Hispanics, Asian Americans, Pacific Islanders, and individuals of African descent. The social media and grassroots outreach efforts aim to connect consumers who face discriminatory housing practices with their local HUD office.
The target markets and organizations are:
Neighborhood Centers, Inc.
Chinese Community Center
Hispanic Interest Coalition of Alabama
Washington DC & Baltimore, MD
Latino Economic Development Corporation
The Resurrection Project
Chinese American Service League
New York, NY
Make the Road New York
St. Paul, MN
Hmong American Partnership
San Jose, CA
Asian Law Alliance
Los Angeles, CA
East Los Angeles Community Corp.
The federal Fair Housing Act prohibits housing discrimination based on race, color, national origin, religion, sex, familial status, or disability. Persons who believe they have experienced discrimination may file a complaint by contacting HUD’s Office of Fair Housing and Equal Opportunity at 800-669-9777(voice) or 800- 27-9275 (TTY). Housing discrimination complaints may also be filed at: http://www.hud.gov/fairhousing